Bowen Neurofeedback
Neurofeedback is a field that the average person isn’t very familiar with. Bowen Neurofeedback’s brand had to convey ideas of mindfulness and digging deeper into the brain as well as the science behind it
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Blockhead led the design of branding and print materials to create a meaningful and memorable identity for Bowen.
BRAND DESIGN FOR SMALL BUSINESS
Client Wishlist
We want to combine mindfulness and science in a simple design. We’re looking for a very minimalistic palette (gold and black preferred) and business cards that will make an impression.
Brandmark
Bowen wanted a brand that represented the brain and the interconnectivity of human beings. The concept of the mirrored, overlapping heads was part of their initial inspiration images and resonated for them in respect to their messaging.
A DNA strand was incorporated to represent the interconnectivity they were looking to identify. Melting it into the lines of the silhouettes united the concepts of science and mindfulness that their business was rooted in.
A Good First Impression
A calming and welcoming palette was another key point of focus for Bowen Neurofeedback.
Gold and black were brought up as preferred options in the initial design session. More subdued hues were implemented in the palette for the final design.
